E-mail Messaging

What you need to know about email newsletter

E-mailing can be extremely effective if it is properly organized. What does one need to consider for creating a proper Email newsletter?

• Segmentation of the client base. Do not send the same email to all subscribers. It is better to classify the customers by place of residence, age, sex or other criteria.
• Consent to receive newsletters. Perhaps, the most important rule in e-mail marketing. Attempts to create a newsletter by the purchased customer base or those who were in the list of recipients by accident have a risk to end up into the spam. People need to know your company and be ready to receive news and proposals via email.
• Correct and beautiful layout. If a letter is difficult to read because of the variety of fonts, lack of paragraphs, inappropriate images, it is likely that it will be removed almost immediately.
• Newsletter contents. Only good content that is truly interesting to your customers will be able to retain them and affect the performance of the target action.
• The frequency of emailing. Do not fill your client's e-mail with e-mails every day. Most often, to keep the customers' interest, it is best to send one or two letters a week.

In addition, special attention should be paid to the time of specifying the purpose of a particular communication. Usually, there are several types of targeted messaging:

1. Informational emailing. The goal is to create a loyal attitude towards the brand on behalf of the customers. To do this, the company sends out information letters, news or other information, the content of which is relevant to the selected audience.
2. Sales email messaging. As the name implies, this type of newsletters encourages customers to make a purchase using a unique discount or promotion.
3. Combined emailing. Often, the two previous types of email messaging are combined. The algorithm, in this case, is approximately the same: the first letter is informational, and the second, sent a few days later, encourages customers to purchase. Sometimes there is a combination of information and promotional content in one letter.

The decision on which kinds of newsletters will be sent depends on the specifics of the company, the audience and the final goal. We recommend that you carefully study the subject of business and develop a suitable strategy. Only after that, you can decide which letters will bring results and meet expectations.

How to collect e-mail clients for messaging?

The first and most common way is to place a form with an option to subscribe to an e-mail newsletter. By clicking the "Subscribe" button the person agrees to receive emails. The second way is to offer the user to subscribe to the newsletter at the time of registration on the site or when a user is making a purchase in an online store. By putting a tick in the appropriate field, the person will subscribe to the newsletter. Some companies tend to add consent to the mailing list by default, but it does not always end well: the user instantly deletes unexpected emails in such situations.

A question arises: how to convince site visitors to subscribe to email messaging?

• Offer content one can't ignore. Find a professional journalist, a person with a perfect sense of style, whose articles are interesting to read. In order not to miss the update, the users will be willing to subscribe to new materials.
• Do not be lazy in the design and visualization of the subscription form. It should attract attention and differ from similar forms on other sites. Great design in itself promises the user with unique and useful content.
• Offer bonuses. If you want to increase sales and expand your customer base, we advise you to make the newsletter profitable for new subscribers. For example, each of them will receive an automatic discount on the order after subscribing.