Emailing for a bank
Emailing for a bank helps to establish lasting contact with customers and enhance brand confidence, which is particularly crucial in the banking industry.
When emailing for a bank is needed
Devino Telecom experts recommend emailing as a solution for the following tasks:
- Notification on transactions: receipt, withdrawal or transfer of money.
A person needs to get maximum information on any account transactions.
- Promo of new products and services.
Introduction of new cards or the addition of new partners to a bonus program - these are great occasions for emailing to your customers' database.
- Holiday greetings.
Remind about yourself by offering congratulations on one’s birthday, International Women’s Day, New Year.
- Promotion of loyalty programs.
People like discounts and promotions, which save them money. Tell about the special offers of your bank and your partners.
- Invitations to events.
Emailing for bank’s customers could also serve for announcing various events.
7 secrets of successful emailing for a bank
Emailing will live up to expectations and justify efforts invested, if it has been managed rightly. Following a few simple rules will increase the chances that an email will be open and read.
- Appropriate time. Marketing surveys show, that the best time for sending emails is in the morning, afternoon and evening. That is, the time when one commutes to work, has lunch and returns home.
- A headline that grabs attention. Compare two headlines: “Bank which could be trusted with your money” and “Earthquake? Tsunami? We save your money!” The latter catches one’s eye, and chances that it will be read go up.
- Design adapted for a smartphone. At least 50% of all bank’s customers read information from a phone screen. Facilitate it: facing inconveniences, one usually closes an email app and goes about their business.
- Uniform tone of communication with customers. If on your web-site you maintain informal manner of communication, stick with it in your emails: attuned to a friendly tone and jokes, the last thing that your subscribers would expect in your emails is complicated bureaucratic language.
- Important information - at the beginning of an email. Remember this rule. Modern people do not have time for reading long texts, that’s why if you put a hidden treasure at the end of your email, a user most likely will never find it, as he or she will get bored and close the email long before getting there.
- Call for action. Commonly an action button with a call “Buy!”, “Make an Order” or “Request a Call” is employed toward this end. It motivates a user to take action, which should lead to a purchase.
- Define the email subject. Emailing for banks that simultaneously offer a customer to get a premium card, attend a branch’s opening or make a purchase from a partner will fail to achieve any of these goals. The email subject should be clear from the first lines.