Seminar «SMS Bulk Messaging: How to Escape a Fine and Secure Customer Loyalty»

29.10.2014
On 29 October 2014, Devino Telecom held a workshop “SMS Bulk Messaging: How to Escape a Fine and Secure Customer Loyalty?”. This topic is of special relevance now that amendments to the Law “On Communication” have taken effect on 21 October 2014.

The workshop drew more than 70 participants: representatives of the following companies: Salamander, Bronnitsy Jewelry, Auto-Start, Invitro, Bosco, Favorit Motors, Valtera, Econica, Life Insurance, April, GreeGroup, Bascont, Kendo, Taxix, Neva, Pharmgeocom, and banks: Rosbank, Intercommerz, Forabank, Russian Capital and others.

Alexey Vorobyov, Head of Legal Department at Devino Telecom, told about the key provisions of the Laws “On Advertising” and “On Communication” which govern SMS messaging. He made a special focus on obtaining subscriber consent to bulk messaging, attributes of bulk messaging, direct contracts with operators and requirements to SMS texts which will keep you within the law.