Industry Soulutions

It is business diversification and focus on maintaining customer loyalty by means of customer service and reassignment of marketing budgets from outdoor advertising to loyalty program development.

Despite the difficult economic situation, a significant number of commercial banks remain in Russia - as of December 2014, there are almost 800 of them. There are only more in the USA (5430) and Germany (2048).

Each segment of this market is focused on its specific audience: because of the changing nature of the entertainment industry, some find it troublesome to develop loyalty and so they opt for bringing new customers - concert venues, night clubs.

They include both large-scale retailers whose customer base exceeds 20 million unique customers per month and smaller-scale dedicated web-sites with a monthly traffic under 1,000 users.

Legal ways of database collection and consents storage are in abundance. Among them there are both universal ways suitable for all kinds of business and the ones which are more specific to certain business areas. The more personalized data a subscriber’s consent contains, the easier it is to uniquely identify him, as the law requires.

If customer care extends a little bit further than the restaurant doors, the likelihood of the customers coming again will increase manifold. Obviously, it is something every restaurateur is looking for.

The wallets of modern consumers are replete with discount cards, each self-respecting company has its own loyalty program, the retail sector is no exception.

A number of regulatory acts have been adopted to promote legalization of this business: benefits for legal taxis, tightened control over “illegal aliens” and certification of drivers.

Recent events have undermined consumer trust. Undeniable advantages of agencies are doubted: high level customer service, stability and security.