Automatic SMS sending
When setting up SMS mailing in your Devino.Online personal account, there are many options available that allow you to maximize the customization of messages sent. One of them is an automatic sms mailing. It greatly facilitates the work of marketers and ensures timely delivery of messages at a preselected time.
Automatic SMS sending for a birthday
Birthday is a holiday not only for the subscriber, but also for the company. There are several reasons for this:
- In honour of the birthday of the client, it is appropriate to offer a larger discount, which he/she probably wants to use.
- Sincere congratulations will increase brand loyalty.
- This is a great way to draw attention to yourself.
In Devino.Online, automatic SMS sending is configured in a few clicks. In this case, you can select a call by name or personalize the message differently using additional parameters.
Birthday is a popular, but not the only reason for creating a planned mailing. Depending on the objectives of the advertising campaign, the client can schedule sending in the CRM system to any event, and send the necessary information via the API.
A striking example of the functionality of an online store is a forgotten basket. If the user postponed the goods, but did not complete the order, after a certain period of time he/she will receive an automatic notification: “Your purchases are still waiting in the basket! Place an order now, get the goods tomorrow!”
Benefits of automatic SMS sending
Devino Telecom specialists emphasize the advantages of the planned mailings:
- Most people in the office work five days a week, and there is usually no one to do mailing on weekends. This problem is easily solved with the help of automatic sending messages.
- Sending messages at a predetermined time makes it possible to reach subscribers in other time zones.
- The number of automatic mailings is not limited.
According to statistics, about 90% of recipients open SMS immediately after delivery, on average 10-20% will take advantage of the offer within a month. At the same time, the cost of SMS mailing remains relatively low compared to other marketing tools.
Tips for creating a successful mailing
Following simple guidelines will make mobile marketing truly effective. First, segment your customer base by gender, age, city of residence and other parameters. This will make the advertising campaign targeted, so that the conversion will increase. Secondly, call the person by name – this makes a good impression and makes it clear that the message is addressed to a person. Such SMS cause a lot more trust and interest. Thirdly, offer a promotional code for a discount – in the future, it will help evaluate the results of an advertising campaign.
Devino Telecom specialists are always ready to suggest an idea for automatic SMS distribution and help in setting up. If you still have questions, call us or write by e-mail.