SMS communication for real estate agencies

In a business related to the purchase, sale and rental of real estate, it is especially important to always be in touch and respond quickly to market changes. Is a client looking for an apartment in a specific area? It is necessary to promptly inform him/her of a new option that appeared in the system just a few minutes ago. Otherwise, competitors will do it.

It does not matter what exactly the client is interested in - an apartment, a house or an office space. The most important thing for him/her is to find an option that suits all parameters. It is easiest to maintain communication through SMS messages containing key information, since their receipt does not depend on the availability of the Internet.

In rapidly developing countries, sms informing clients for a real estate agency has long been one of the essential marketing tools. However, in Russia the potential of SMS mailing for real estate services has not yet been fully disclosed.

Rules for sending sms messages to a real estate agency

In order for the newsletter to produce results, a number of simple rules should be followed:

  1. Get the customer’s consent to receive messages. Firstly, it is a requirement of Russian law. Secondly, unwanted SMS cause a negative reaction in a person, which negatively affects the company's reputation.
  2. You need to start the newsletter at the appropriate time of the day: either at 9-10 o’clock in the morning, when people are going to work, or at lunch, or at 18-19 o’clock, when the workers return home from the office.
  3.  It is better to contact a person by name, after all, Dale Carnegie has revealed that this is one of the easiest ways to find someone to talk to.
  4. Do not forget to leave contacts for feedback: website address, phone number. People should be able to contact the agency in the most convenient way.

Tasks of SMS mailing for real estate services

Devino Telecom experts recommend setting up an SMS message distribution for a real estate agency in order to solve the following problems:

  • Informing about the appeared objects. The client will promptly receive a message about the property that matches his/her requests.
  • Promotions. SMS is ideal for making an advantageous offer.
  • News about the opening of the branch. Many people prefer to discuss transactions in the office rather than online, so an additional branch located in a convenient location will certainly delight customers.
  • Congratulations on personal and public holidays. Good wishes not only increase customer loyalty, but also remind about the agency.

In addition, SMS is also needed for real estate agents. It allows you to segment customers according to certain criteria (gender, age, place of residence), and in the future offer them exactly what they are looking for. SMS templates save time that was previously spent on writing letters. The mailing process is fully automated and intuitive.

Examples of customer information sms for a real estate agency

  •  “Hello, Irakliy! From October 10 to December 31, apartments in the Oreon residential complex are sold at a discount. Details by phone 565-565 or on Real estate agency Idea".
  •  “Dear Valentina! The new Ideal office was opened at 17 Okhedina pr. We are waiting for you from 9 a.m. to 7 p.m., Saturday and Sunday from 10 a.m. to 6 p.m.
  •  “Margarita, happy birthday and wish you all the best!” Your Ideal Real Estate Agency.”