Viber messaging for a fitness club

Less than a few sports centers contact their clients using personalized Viber messaging for a fitness club, although it’s one of the most powerful marketing tools. Devino Telecom experts recommend considering this communication channel to those fitness clubs that are aiming at expanding their clients’ base and increasing the loyalty towards their brand.

Pros of Viber messaging for a fitness club

Informing clients of a fitness club via Viber offers a number of advantages which make it stand out among other communication channels:

  • Popularity of the messenger. It is installed on nearly all smartphones, for this reason, the rate of delivered messages reaches no less than 80%.
  • Compared to other communication channels cost of messages remains relatively low.
  • Text information could be complemented with vivid pictures and videos, this will make your message a way more interesting.

Occasions to inform fitness club’s clients in Viber

Messaging helps to manage the following tasks:

  • Promotions. “Discounts” and “Bonuses” are the two magic words that attract the users’ attention in the blink of an eye. Make your clients an irresistible offer. Example: “Hello Valery! Extraordinary deal: get two yearly subscriptions and pay for one! Bring a friend and pay half the price! Hurry up, a number of subscriptions is limited! More info by phone 412-214 and on the website".
  • Invitations to events. An open training with someone from club trainers or master-class devoted to different ways of fat-burning are great occasions for messaging. Example: “Good morning Valentina! New life starts not from Monday, but from November 27 - on this date at 19:00 a special workout “Slim Body and Good Mood” with Alexandr Bohomolov will take place. It is free for club members! Register by phone 412-214 and on the website".
  • Club news. Notify on opening of new locations, changes in opening hours, installations of updated equipment. Example: “Victoria, we are happy to announce a new location opening at the address: 21 Nicolskaya str., building 1. More info by phone 412-214 and on the website".
  • Service messages. Remind a client about scheduled training or the need to extend the subscription. Example: “Victor, greetings! You have a personal training with Alexandr Bohomolov tomorrow at 19:00. Please inform us in advance in case if you can’t make it. Power Fitness Club.”
  • Greetings with personal or state holidays. Wish Happy New Year or Happy Birthday to a client, and don’t forget a small gift. Example: “Angelina, we wish you a happy birthday and give you a personal 20% discount for 3 personal trainings with any trainer from our fitness club. More info and registration for training by phone 412-214 and on the website".