Push notifications
Advantages
- User engagement — when receiving a push message, the user sees only a few lines and only these lines can encourage them to open the full message where you can place about 5-8 lines of text with a unique offer
- Sending rich content — it can be images, gifs, or even an entire video that will be shown upon expanding a push
- Availability of active buttons — as an indispensable tool for encouraging the client to take quick actions, e. g. to activate discounts, forward messages, open a full product description on the website
- Ability to program the delivery and lifetime of a push message from 30 seconds to 24 hours
- The use of deeplinks ("extended" links) for transferring certain parameters. For example, by tapping on push, the user automatically gets a 15% cashback for a certain group of products on your website page
- Get more data on your clients using full analytics for delivery, opening and reading messages
- Ability to send a push notification based on the user's geolocation — for example, if the user passes by the shopping center where your store is located, you can send them a push campaign with a special offer
- The use of trigger campaigns under certain conditions. Send a push to notify the user of forgotten purchases or to remind them of timely credit payments
How much does push notifications cost?
Support
- 24-hour Customer Service — "We are in touch 24 hours a day, 7 days a week"
- We will tell you how to launch a push campaign using the specified parameters, tags, or triggers
- Consulting and marketing customer support "from the idea to the implementation"
- Legal support of customers' interests in case of claims from regulatory authorities
What PUSH notifications are?
Push notifications are small pop-up windows that appear on the smartphone display or in the computer browser. Devino Telecom experts consider them one of the most promising communication channels, as the low cost of messages is combined with high efficiency.
According to statistics, they can increase the number of clients who make in-app purchases by almost 10 times. In addition, clients who subscribe to mobile PUSH notifications spend 16% more time in the app (compared to those who do not receive the campaign).
Another important fact: even if the subscriber does not open the app installed on the smartphone, push messages still appear on the display. Thanks to this, the company unobtrusively shows itself and pushes clients to perform a targeted action.
All notifications that come in the form of push messages are stored in a special section and are always available for viewing by the user until they are deleted manually. In order to unsubscribe from the push campaign, the client must disable notifications in the app or phone settings.
PUSH notifications in the web interface
Push notifications that are sent in the browser function according to a different algorithm. To deliver a message to the user who has already closed the website, you must have an established connection with external resources. In this case, the person must be officially signed up for web push — only in this case the message will appear in the client's browser.
It is easy to configure a push campaign in the browser. First, you need to ask the user to sign up using a special form on the website. After receiving the consent, the system records the sender's data, then their profile becomes active for sending web push notifications. The entire process takes place in one, maximum two clicks. Another plus — a person is not required to enter a phone number or email.
The right approach to the audience segmentation makes it possible to configure a push campaign in more efficient and targeted manner. If the information sent is useful for the client, they will not unsubscribe from the campaign and will be interested in receiving new offers from the company.
To arrange a campaign, call Devino Telecom — we will tell you how to increase the conversion and help you configure sending push notifications from the scratch.
